Bold hides the Matterhorn for Zermatt Tourism

The Matterhorn beckons: The Bernese agency Bold has implemented the new summer campaign for Zermatt Tourism.


The Matterhorn is considered the most photographed mountain in the world and is known as a Helvetic landmark throughout the world. Nevertheless, there are many Swiss who have never seen the original with their own eyes. The new summer campaign with display and social ads as well as a poster campaign aims to change that. With a touch of irony, it demonstrates how only the right backdrop can turn leisure time into an experience.


Responsible Zermatt Tourism: Janine Imesch (Head of Marketing), Pascal Gebert (Head of E-Marketing), Denis Maccagno (E-Marketing Manager). Responsible at Bold: Philippe Hansen (overall responsibility), Lindo Ganarin, Tino Niederberger, Bruno Ganarin (creation). Media: Mediaplus.

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