Nussbaum: Extra services always included

Leo Burnett designs a corporate campaign for Nussbaum, a manufacturer of plumbing and heating equipment.


Within the framework of an agency evaluation, Nussbaum decided to work with Leo Burnett. The Olten-based family business has been in existence since 1903, has over 400 employees and is a household name for every Swiss sanitaryware manufacturer. The clear USP: Nussbaum is the only company that develops, manufactures and directly sells sanitary and heating installation systems. That's why Nussbaum customers get more than just first-class products: The price includes many special services that are not available elsewhere.

In the new campaign by Leo Burnett, these services are represented by the people who provide them: the employees responsible in each case. Four print subjects show Nussbaum employees who come with the products - from Peter, who makes custom products, to Ueli, who conducts very personal training sessions with customers. In short films on a Microsite the employees use examples to tell what they can do for their customers.

The campaign can be seen in trade magazines, on selected billboards and at POS.


Responsible at Nussbaum: Daniel Bader (Head of Marketing Communications and PR), Ivana Giannakis-Covella (Team Leader Marketing Communications and PR). Responsible at Leo Burnett Switzerland: Ilija Gautschi (AD), Urs Schrepfer, David Hugentobler (text), Alba Rau (graphics), David Fischer (CD), Martin Stulz (ECD), Rolf Zimmermann (strategy), Dominik Mätzener and Ramon Alder (consulting), Suzana Kovacevic (art buying), Daniel Strickler (production). Others: Andreas Hempel (photography); Vividgrey (image editing), All In Production (production).

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