The package at the bowling center: Campaign for "My Shipments" by Swiss Post
Thanks to "Meine Sendungen", the pick-up slip for parcels is a thing of the past. Equipe was commissioned by Swiss Post to raise awareness of the new service.
With the "Meine Sendungen" online service, Swiss Post customers can now decide for themselves where, when and how their parcel is to be delivered. Once registered and letter-verified, customers are informed in advance by e-mail and/or SMS about incoming parcels and can influence delivery as they wish. The pick-up slip for parcels is thus a thing of the past.
Equipe was commissioned by Swiss Post to raise awareness of the new service. At the same time, customers are to be encouraged to register for the service and actively use it. At the heart of the campaign is a moving image spot that sympathetically dramatizes individual influence on delivery. Because with "Meine Sendungen," everyone can now decide for themselves when and where they want to receive their parcel - even in a bowling center.
The spot runs on Facebook and as a pre-roll and bumper ad on YouTube. It is accompanied by display ads and social media activities. All measures link to the landing page Post.ch/post-of-today, where customers are guided step by step through the registration process and can learn more about what Swiss Post has to offer.
Responsible at PostLogistics: Ruth Mathias (Head of Communications), Martin Gonzenbach (Head of Marketing Communications), Inari Kirchhofer (Project Manager Marketing Communications), Christian Suter (Project Manager Marketing Communications), Roger Renfer (Creative Director Post). Responsible agency: Equipe.