TBWA\Zurich and McDonald's find: Always a good time for McFlurry

At the end of April, McDonald's Switzerland launched a new campaign to introduce three new McFlurry flavors. Campaign claim: "McFlurry. Always goes." The promise has been communicated in various media channels since then.

The campaign was launched with a TV sponsorship produced especially for the Sechseläuten. The message: Whatever summer the Böögg predicts, McFlurry can be enjoyed in any weather. A broad-based online campaign now accompanies the new appearance of the ice cream with the unmistakable spoon. This includes moving images, which will be used on the company's own social media channels, among others.

The idea: to prove that a McFlurry can be enjoyed in any situation - even in extreme situations. In the first video, a skydiver daringly plunges from a helicopter at an altitude of over 4,000 meters and enjoys spoon after spoon in free fall. In the second video, an experienced surfer not only tries all kinds of tricks, but also enjoys the ice cream. Switched to masthead, both videos have already caused a sensation on YouTube with above-average click rates.

https://www.youtube.com/watch?v=/1oOSA_xYCLQ

https://www.youtube.com/watch?v=/XKe_KATCe7M

With its campaign for McFlurry, McDonald's Switzerland is once again paying tribute to its new brand promise "Enjoy the Now. It is intended to encourage Swiss people to enjoy the here and now.

Responsible at McDonald's Switzerland: Aglaë Strachwitz (Food & Experience Marketing Manager), Severine Caspard (Senior Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Manuel Wenzel, Bettina Klossner, Stephanie Seematter, Clément Obiegbu (creation), Danijel Sljivo, Esther Ortega (consulting), Tobias Jean (digital), Agnes Meier (production), Toni Rubera, Martin Baumann (DTP). Other partners: Westpoint (Production Company), S+K Photography, Tim Landsberg Foodstyling, OMD Switzerland (Media), Farner Consulting (PR), Webrepublic (SEA).