Walker ships highly effective personal medication for Coople
For the online recruiter Coople, the agency Walker has implemented the first work.
Within minutes, employers can find the ideal person to fill a job vacancy on Coople.com. This simple business idea was launched back in 2011 by Swiss entrepreneur and Internet pioneer Viktor Calabrò. Coople now connects over 120,000 registered employees with over 6,000 employers in Switzerland.
Just in time for the revised booking platform, the online recruitment agency is now launching a complete re-branding. A mailing developed by Walker, which will be sent to over 5,000 addresses these days, demonstrates the rapid impact of Coople in a pointed way.
In packaging modeled on the pharmaceutical industry, the recipient receives a highly effective medication. The pills, which are shrink-wrapped in a blister pack, are lovingly miniature versions of workers. In a printing process developed entirely for the mailing, not only were all 60,000 thousand pills printed, but a healthy dose of vitamin B was also added. For a flourishing Swiss labor market.
Responsible at Coople: Viktor Calabrò, Gianni Valeri, Thomas Bösch, Hervé Peitrequin, Philip Hunziker. Responsible at Walker: Stefanie Huber, Adriana Cometti, Catherine Elf, Willi Oberhänsli, Delia Guerriero, Cornelia Nünlist, Pius Walker. Illustration: Philipp Dornbirrer. Text: Martin Arnold.
