Ruf Lanz switches quickly for the new customer Mobility

It has been the talk of the Zurich media over the past few days: chief civil servant Urs Pauli, director of ERZ Entsorgung + Recycling Zürich, had bought a luxury car for 127,000 francs as his personal company car. As a result, he was released from all offices with immediate effect by city councilor Filippo Leutenegger.

Ruf Lanz made quick work of it for her new client Mobility. A full-page ad in the Zürich-Bund section of today's Tages-Anzeiger shows how to avoid such scandals and still get ahead quickly: By relying on low-cost Mobility business car sharing for business trips. In this way, one has 2,950 vehicles at one's disposal, throughout Switzerland and around the clock. These include prestigious models such as the Audi A3, Audi A3 Cabrio and Audi Q2.

Mobility is the leading car-sharing company in Switzerland. Ruf Lanz had won the mandate in a pitch at the end of April. According to Alain Barmettler, Head of Marketing & Communications at Mobility, the creative agency convinced "with a well thought-out campaign that stages our various offers and customer benefits in a surprising and varied way." The reaction to current events is part of the new campaign, which will officially launch after the summer vacations.

Responsible at Mobility Carsharing: Alain Barmettler (Head of Marketing & Communications), Michelle Berner (Product Management Business Customers), Astrid Schmidli (Product Management Private Customers), Patrick Eigenmann (Head of Communications & Media). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Isabelle Hauser, Dave Schellenberg (Art Direction), Markus Ruf (Text), Hekuran Abdyli (Graphics), Armin Arnold (DTP), Anita Roth, Linda Egloff (Consulting).