Talking helps: Schwindl Schär encourages self-help

The Swiss Self-Help Day takes place on 21 May. On the occasion of this day, Schwindl Schär has produced three short spots for Self-Help Switzerland that tackle the topic of self-help in a fresh way.

SchwindlSchaer-SelbsthilfeSchweiz-Scrn-Sisyphos

Talking helps. That is the slogan of Self-Help Switzerland, the national coordination office for the regional self-help centres. This is the motto of the Swiss Self-Help Day on 21 May, with activities in twelve cities and a gala event in Olten.

The Basel advertising agency Schwindl Schär has staged the topic of self-help in three different short commercials. All three spots rely on symbolic images: The cloud above the head dissolves as soon as the person concerned enters into conversation with others, the spiral instead of the face disappears in the dialogue.

https://www.youtube.com/watch?v=/R-cjyyTLCGU

https://www.youtube.com/watch?v=/G7azgihjFTU

https://www.youtube.com/watch?v=/gnPlXp-AXsc

The films have been implemented in a very straightforward icon style in the signal colours of Self-Help Switzerland. Three motifs were each produced in three languages and are broadcast on e-boards and e-panels at train stations, in buses and trams in various cities in German-speaking and French-speaking Switzerland. In addition, they can be seen on the Internet as Facebook and Google Ads.

Responsible at Selbsthilfe Schweiz: Pascal Pfister. Responsible at Schwindl Schär: Michael Schär (concept, consulting, project management), Philip Schwindl (concept, design), Dirk Koy (production)

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