Leo Burnett Switzerland and Emmentaler invite to the cheese fight
Anyone who buys a piece of Emmentaler AOP at Migros now has an exclusive chance to win tickets to the Unspunnen-Schwinget.
Fans of Emmentaler AOP are often also fans of the sport of wrestling. That's why the traditional brand has been relying on two-time wrestling king and Emmental native Matthias Sempach as its brand ambassador for some time now.
But not every wrestling enthusiast has the chance to see the bad guys live at a festival with a federal character like the Unspunnen-Schwinget. This is because tickets for this event are not available in advance from the public.
The main prize of Emmentaler's current promotion changes that: With the code on the package, wrestling fans have the chance to win 15 x 2 of the hard-fought tickets. The current spot shows how far some would go for this.
In addition to the spot, which can be seen on TV and online, the measures include ads in the Migros magazine, a landing page for the competition, and a media cooperation with 20 Minuten.
Responsible at Emmentaler Switzerland: Stefan Gasser (Director), Luana Monopoli (Project Manager Marketing & Communication). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Christian Bircher (CD), Bastian Otter (Text), Dominik Mätzener, Stéphanie Tschanz (Consulting), Suzana Kovacevic (Agency Producer). Responsible at Compresso.Digital: Nadine Caldarella (consulting), Samuel Rüegger (development); film production: Bernd Faass (director), Rocket Film (production), Rico Rosenberger (photographer).
