With the new collection campaign, fans young and old can enjoy cuddly fabric Minions, including the unicorn Fluffy, exclusively at Coop. Valencia has realized all advertising measures from POS to print to TV and in-store spots matching the lively Minions.
The TV spot is a combination of clips from the animated film and specially shot real film scenes. In the in-store spot, jubilant Minions spread their charm. And the Minions are also at the centre of the communication in the print advertising media. With their yellow signal colour, they ensure a high-impact appearance. The promotion runs from 15 May to 24 June 2017 in all Coop sales outlets. Visitors can find more information on the microsite Coop.ch/minions.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Cassandra Zamorano (Project Manager Advertising), Kathrin Wullschleger (Project Manager Advertising POS), Helmut Träris (Overall Project Management), Noemi Urwyler (Project Manager Market Development), Oliver Johnson (Head of Digital Marketing), Anja Matt (Project Manager Digital Marketing), Simon Flatt (Head of Media), Karin Heliopoulos (Head of Media klassik), Christian Lüdi (Head of Social Media & Content Marketing), Kim Widlicki (Project Manager Social Media), Sven Zgraggen (Responsible Hello Family Club). Responsible at The Whole Media: Stephan Küng. Responsible at Valencia Communication: Michael Gerber (Head of Client Service), Tommy Schilling (Creative Director), Daniel Nussbaumer (Art Director), Tabea Scherrer (Graphics), Sebastian Refardt (Senior Copywriter), Jenny Settembrini (Senior Account Director), Alma Kaufmann (Junior Consultant), Emanuel Plüss (Senior Project Manager Polygraph), Patrick Hublard (Polygraph). Responsible at HitMill: Roman Camenzind (Executive Producer). Responsible at WirzFraefelPaal Productions: Nina Wirth (Producer), Adrian Wisard (Director).