Havas shows that talking can save with three true stories

As part of the second phase of the "Talking can save" campaign, three clips were produced that give courage and hope. They show why talking is so important in suicidal crises: getting help in time and talking about what is going on inside you can save lives.

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They are an extension of the three-year prevention campaign launched last summer by SBB, the Canton of Zurich's Health Department and other partners. The campaign is intended to contribute to the prevention of suicides as well as to remove the taboo surrounding the topic. Under the campaign motto "Talking can save", the focus is on help for people in suicidal crises and those around them - and on raising public awareness of the issue.

The three true stories are highly personal accounts of experiences that give hope: Momo Christen, Daniel Göring and Philipp Zürcher have survived a suicide attempt. The focus is on their experiences with personal crises and finding their way back into life. The films were made by director Luki Frieden, who knows suicidal crises from his close environment. Thanks to the committed director and great openness on the part of the narrators, the three touching films were made possible.

The videos and all further information can be found on the central campaign platform Reden-kann-retten.ch. (pd)

Responsible at SBB: Reto Meissner (Head of Marketing Communication), Marco Serratore (Team Leader Consulting), Michelle Rothen (Head of Strategic Marketing & Sustainability ), Tobias Ebinger (Project Manager), Sandra Feldmann (Media), Christina Brändli (Suicide Prevention Coordination Office). Responsible at Prevention and Health Promotion Canton Zurich: Sibylle Brunner (Canton of Zurich Commissioner for Prevention and Health Promotion), Annett Niklaus (Communications and Campaigns Officer). Responsible at Havas: Frank Bodin (overall responsibility), Folker Wrage (Chief Creative Officer), Patrick Beeli (Creative Director), Peter Schäfer (Strategy), Willem Baumann (Art Director), Anneline Cachat (Junior Art Director), Silja Rast (Text), Caroline Ronzani, Alexandra Cron (Consulting), Tobias Müller-Theis (Havas Digital), Toni Gadza, Igor Santacatterina, Dominik Cattaneo (Digital and Print Production). Postproduction: Southern Lights. Recording Studio: Jingle Jungle. Film and photo production: Pool Films; directed by Luki Frieden.

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