Add some Magic
With a new promotional campaign for Fa, Scholz & Friends Zurich makes the magic of fragrances visible and tangible.
Intense mystical paradisiacal scents characterize Fa's body care products, according to the announcement. There is something magical about them: they envelop us like an aura and transport us to faraway places. This is the basis of the idea for the promotional campaign "Add some Magic".
Visually, the colorful magic of the promotion is brought to the point by the two key visuals in tropical and oriental look. They make the fragrances visible in the intimate and intense moment immediately after fragrance application: fresh, colorful and magical, they envelop everyone who wears them.
At the heart of the campaign is a contest in which the winning opportunity magically reveals itself to participants: Each Fa deodorant spray carries an entry card; by spraying the deodorant onto a prepared field, the winning code magically appears. The prize is a trip to the perfume mecca of Grasse, where winners can create their own fragrance. There are also chances to win numerous instant prizes. By entering the winning code on the Fa-magic.ch microsite, participants can find out whether they have won one of the instant prizes and register for the main prize at the same time.
In another competition, Fa will whisk the lucky winners and their companions away to Marrakech - in keeping with Fa's exotic, oriental-inspired fragrances. Registration is via the microsite Fa-magic-trip.ch. The Holi Festival of Colours in Zurich, where Fa will be present as a sponsor, will also be exotic and colorful. The campaign will be accompanied by two Swiss social influencers who have been selected to match the brand and the central idea. They will support the promotions with targeted posts on Facebook and Instagram.
Responsible at Henkel: Christian Volk (Marketing Manager Beauty Care), Veronika Morick (Brand Manager Styling & Body Care). Responsible at Scholz & Friends Zurich: Isabelle Benz, Thomas Müller, Christian Vosshagen, Lukas Frei (creation) Seraina Studer, Nuria Büchi, Fabian Röthlisberger (consulting and strategy). Photography: Sabine Liewald, Visualeyes International. Programming: Tiago Dias, Thekitchen.agency. Influencer Marketing: Kerstin Piotrowski, Fabian Plüss, Kingfluencers.
