The most social network in Switzerland

The Observer's new website has been live since the beginning of the week. The relaunch is supported by a campaign that reinterprets the buzzword "social network".


Month after month, more than 1 million people use the digital offerings of the Beobachter. From housing to family, from work to consumption to health - what moves people in everyday life also drives the Beobachter. The website advises and informs on all topics that determine our coexistence in everyday life. This makes the most social network in Switzerland.

The campaign, penned by Pop, can be seen now on print ads and online/mobile banners, as well as social media.


Responsible at Beobachter (Ringier Axel Springer Switzerland): Andreas Thut (Head of Digital). Responsible at POP Creative Services: Roli Hofer (concept, art direction), Michael Benz (strategy, consulting, text). Programming: DRID Hamburg.

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