Mommy is the greatest

For Mother's Day, Famigros and Wirz are launching a touching online film from a child's perspective.


Many mothers are plagued by self-doubt. They ask themselves: Am I a good mother? Am I living up to the expectations placed on me? By my environment, society and above all: by my children? Experience teaches us that mothers judge themselves much more critically than they are seen by their children. For them, there is no doubt: Mommy is the greatest.

This is precisely where Wirz's film, conceived for this year's Mother's Day, comes in. It lets children react to their mothers' self-doubts, as they naturally do not share these doubts at all. Under the motto "See yourself as they see you," a film was created to make all mothers aware of what wonderful mothers they actually are. If only they could see themselves through the eyes of their children.

Responsible at Famigros: Anna Schreier (Head of Club Management), Vanessa Glässel (Project Manager Famigros). Responsible at Wirz: Livio Dainese (CCO), Caspar Heuss (CD), Heiri Schnorf (Art Direction), Lisa von Radecke, Nico Schläpfer (Graphics), Catrin Bewersdorff, Barbara Waldvogel (Consulting), Erasmo Palomba (Agency Producer), Benjamin Kempf-Siemens (Director), Solid & Hallerfilm (Film Production), Jingle Jungle (Sound Studio), Tom Rosenthal (Music).

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