Sinalco revs up
Sinalco's new spring campaign is making hearts beat faster - or at least the pulse of those who want to grab a Sinalco. Rod has developed a pulse fridge for the beverage company that will be used for promotions across the country.
Anyone who regularly participates in endurance sports has to make quite an effort to achieve a pulse of 140. This number is required to open the Sinalco refrigerator with a heart rate monitor on the handle and take a Sinalco. And that's not so easy. The "Turn up!" campaign for the soft drink demands a lot from its audience and is a guarantee of entertainment thanks to its amazing mechanism.
https://www.youtube.com/watch?v=/OsvkS8V7JAc
The various short films at the start of the Refrigerator Tour give an impression of how creatively passers-by work up a sweat themselves in order to get some refreshment: For example, a couple dances salsa, a dancer shows break-dance moves, other people jog wildly in place, a young man unceremoniously lifts his girlfriend onto his back and hops around with her. The action was meant to be fun, versatile for promotions, and to underscore Sinalco's brand identity with attributes like "casual, lively" and "carefree."
As part of the campaign, various online videos, a case movie, display ads and a YouTube masthead were created in addition to the pulse refrigerator. The Sinalco fridge is touring Switzerland until the end of August, providing sweaty entertainment at various events and swimming pools.
Responsible at Ramseier Suisse: Team Brand Management Sinalco. Conception, creation and realization: Rod Communication. Pulse refrigerator: Hauser & Partner. Film Production: Film Tannery. Media Planning: Mediaschneider.
