Advico Y&R launches new campaign for Migros Sélection
Migros Sélection products: for the visit of the grandmother of the work colleague of the ex-boyfriend of the sister of the girlfriend. Or just for you alone.
In the new campaign for Migros Sélection, Advico Y&R shows that Sélection products are always suitable, such as for the visit of the girlfriend or for the visit of the girlfriend's sister or the visit of the girlfriend's sister's ex-boyfriend or the work colleague of the girlfriend's sister's ex-boyfriend. But also when you're home alone. And that on any given day. With the campaign, which is now in use, Sélection products, in addition to the holidays, should be increasingly integrated into everyday life and made accessible to a wider target group.
In addition to the spot, image and product ads as well as online banners, e-boards, e-panels and other POS advertising media were used. The Sélection website was also adapted to the campaign.
Responsible at Migros: Roman Reichelt (Head of Marketing Communications), Nadine Hess (Head of Brand Management and Product Range Communication), Siegrun Krayer (Project Manager Migros Own Brands), Rita Lutz (Project Manager Digital Communication), Simone Blaser (Project Manager Media). Responsible at Advico Y&R: Markus Gut (CCO), Swen Morath (ECD), Susanne Weeber (AD), Natasa Maricic (Text), Carl-Gustav Stahl (Screendesign), Benjamin Hofmann (Graphics), Urs Krucker (Strategy), Stéphanie Bertschi, Sonja Bernardi, Carmela Dias (consulting), Elias Zurbuchen (DTP), Markenfilm, Florian Studer (producer), Alex Eslam (director), Carlo Jelavic (DOP), Jingle Jungle (sound studio), Benzene, Paris (music), Eugen Leu (photography/image editing)
