Moving images for vocational training

Fresh presence for the campaign: Three new print subjects for use on public transport and, for the first time, five TV commercials on various TV and online channels convey the central idea of "Lerne-Werde" in the usual form.


With the current, prominent appearance from April to summer 2017 and then again in the fall, the State Secretariat for Education, Research and Innovation (SERI) is once again highlighting the many opportunities offered by the permeability of the Swiss education system and vocational education and training as a springboard for a successful career. The target group focus this year is decidedly on households with children, who are also specifically addressed via TV and various web platforms.

The campaign, created and continuously developed by the agency consortium CR Basel, Logos Kommunikation and Komma PR in close cooperation with SERI and the association partners (cantons, associations), started in 2015 and is scheduled to run for five years.

Responsible at SERI: Gerda Lüthi (project responsibility), Tiziana Fantini (communication). Responsible at CR Basel, steering group agency side: Kathrin Kiener (consulting management; Logos Kommunikation), Thomas Fux (consulting, media; CR Basel), Gabriel Heuberger (CD; CR Basel), Rolf Marti (consulting, editing; Komma PR). Joining the CR Basel team: Judith Mann (text), Thomas Schaub (AD), Daniel Roth (graphics), Joëlle New (consulting), Marie-Luise Platten (administration). Film: Plan B Film, Chris Niemeyer (Director), Jessica Sonderegger (Producer). Photography: Ralph Lehner.

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