Rod launches sticky campaign: Siroop on everything, everything on Siroop
One year since Siroop was launched, Switzerland's first open online marketplace has become a major player in e-commerce. Now the new Siroop campaign is going on air. It was developed by Rod Kommunikation.
Rod won the pitch for the budget last winter. The campaign's mechanism is a play on words in pictures: One of the subjects shows an attractive woman being doused by a sticky liquid. Moreover, the imagery is reinforced thanks to the voice over: "Siroop on Beauty - Beauty on Siroop."
https://www.youtube.com/watch?v=/Bhh5x5uXg4s
https://www.youtube.com/watch?v=TUuxMpsI4IM
https://www.youtube.com/watch?v=HNmF7OzRKVQ
https://www.youtube.com/watch?v=WkNdAy1Hyes
The "Everything on Siroop" campaign illustrates the breadth and depth of the product assortment on the Swiss marketplace by following a ductus that allows for flexibility in responding to different product categories, seasonal changes and current events.
"It was important to us to choose a simple communication style for the campaign that would convey the messages quickly and anchor "Siroop" in people's minds with a dash of humor. We succeeded in this and are very pleased with the result. Our brand name should evoke the beautiful moments that everyone associates with enjoying Siroop - from childhood to old age," says Chris Hauth, co-founder of Siroop and responsible for Customer Experience and Marketing.
The four focus categories of the marketplace (sports & leisure, living & household, computers & electrical appliances, beauty & health) are staged in the same style in the campaign: four TV spots and six poster sujets as well as online advertising media have been created.
Responsible at Siroop: Chris Hauth (CMO and Co-Founder), Toma Perret (Head of Branding), Eric Markowski (Creative Director), Lilian Prachoinig (Head of Offline Marketing), Damaris Aeschlimann (Head of Online Marketing), Thomas Staudte (Head of Social Media), Tim Hegglin (Communications Manager PR). Conception, creation and realization: Rod Communication. Responsible at Markenfilm: Uli Scheper (production management), Elisha Smith- Leverock (direction), Pascal Walder (DOP), Jonathan Heyer (photography), Jingle Jungle (sound studio), Alexander Kirschner (music composition), Markenfilm Schweiz (post-production).
