Samsung live poster comes directly to its target audience
Sir Mary created a spectacular campaign to kick off an overall campaign for the new Samsung QLED TVs.
What happens when a music star suddenly appears outside your own living room window? Sir Mary did the test, mounted the new Samsung QLED TV on an F12 billboard and presented it directly in front of the target group's living room windows at prime TV time with the help of a hoist.
Musician and Samsung testimonial Seven was live on the TV to the surprise of the residents and explained to them the advantages of the new QLED technology - and made a unique offer. For those who reacted quickly and threw their old TV out of the window were allowed to keep the new Samsung QLED TV right away.
https://www.youtube.com/watch?v=nq6boznOkkw
Responsible at Samsung: Fabian Fehr, Rita Vozarova. Responsible at Sir Mary: Florian Beck, Nicolas Hostettler, Mateo Sacchetti, Alescha Lechner, Mitch Bekk, Pascal Baumann, Carla Müller. Responsible at Shining Pictures: Sophie Toth, Alex Biondi.
