Dialog marketing: Next stop VBZ Traffic Media
Agentur am Flughafen continues the dialog campaign for VBZ Traffic Media. This year they created a mailing with an integrated streetcar stop button.
Dialog marketing works. The advertising media marketers of Zurich's public transportation system also know this. It's not for nothing that VBZ Traffic Media has also been using classic direct marketing campaigns to market its B2B services for years. In each case, it draws the attention of local media decision-makers to its advertising opportunities. This year, the agency created a mailing with an integrated streetcar stop button at the airport, inviting the personally addressed recipients to make a brief stop at Zurich's streetcars and buses during their media planning.
Responsible at VBZ Traffic Media: Alija Idriz (Head of VBZ TrafficMedia), Daniel Andres (Sales Manager VBZ TrafficMedia), Serge Nater (Product Management VBZ TrafficMedia). Responsible at agency at the airport: Creative Direction: René Eugstair; Art Direction: Dominique Rutishauser; Graphics: Valeria Hörler; Consulting/Text: Miriam Egli.
