Ruf Lanz launches new VBZ subjects

Ruf Lanz's long-standing VBZ campaign has two more subjects.


Verkehrsbetriebe Zürich (VBZ) is the second largest transport company in Switzerland and the number 1 in Zurich. Since 2001, the VBZ image campaign has borne the pointed signature of Ruf Lanz. It has won the hearts of the public - and countless awards (including the ADC Switzerland Evergreen Award).

Now two new subjects are rolling out: The motif with the model car kit alludes tongue-in-cheek to the fact that cars have always taken up a lot of time, patience and nerves. At the latest as an adult, it is worth switching to the VBZ models in 1:1 scale in city traffic.


The motif with the Rorschach test refers to the well-known psychodiagnostic test procedure in which blotographs (folded pictures) have to be interpreted. Drivers who see a streetcar in the inkblot depicted are advised to spare their nerves and switch to public transport in Zurich.


The motifs can be seen on double- and full-page advertisements, on posters and on the driver back panels in all vehicles of the VBZ Züri line. In addition, they will be disseminated on social networks (Facebook, Twitter, Instagram).

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Elina Fleischmann (Deputy Head of Corporate Communications), Silvia da Silva (Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Grit Wolany (Art Direction), Markus Ruf (Text), Pascal Trütsch, Anita Roth (Consulting). Photography and image editing: Rico Rosenberger.

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