A campaign for 8.90
McDonald's positions the Big Bang Menus even more sharply and focuses on the price-performance ratio. TBWA\Zurich therefore uses the campaign to show how big small change suddenly feels.
The Big Bang Menus have been a highlight on the McDonald's menu since their launch. Because the five menu variations all fill you up for just Fr. 8.90. That's why they are particularly popular with schoolchildren and students, because their psychological pain threshold for lunch is around 10 francs.
For TBWA\Zurich, it was clear that such an offer would lead to a whole new monetary perception. Under the motto "8.90 have never been so big", the agency created a TVC, four online short spots, posters and other online advertising media for the young target group. The campaign will be on air until at least the end of April.
Responsible at McDonald's Switzerland: Aglaë Strachwitz (Food & Experience Marketing Manager), Severine Caspard (Senior Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Manuel Wenzel, Tizian Walti, Angelo Sciullo, Silke Erschbaumer, Gaston Filippo (creation), Franck Besson, Danijel Sljivo, Martin Schlatter, Sonja Cuonz (consulting), Tobias Jean (digital), Agnes Meier, Toni Rubera, Martin Baumann; responsible at who's mcqueen picture (production), Paulus Bruegmann (direction), Jan Mettler (DoP). Responsible at OMD: Adrian Thomann.
