The Discover function of the Migros app comes from Y&R

Discover recognizes over 5,000 Migros supermarket products by their packaging via smartphone camera: This gives access to 2,000 Migusto recipes, 80,000 real-time product reviews on the Migipedia platform and nutritional values as well as other product information directly from the product - and much more in the future. (Werbewoche.ch reported).

Most advanced technologies used

Discover uses the smartphone's camera to recognize unique features on product packaging and match them with the product database. In the future, this will eliminate the need to use QR codes and barcodes for product recognition. Once a product has been "discovered," the product name appears on the smartphone screen in a mixed reality visualization, as well as the options and info available around that product, such as matching recipes or reviews. Discover has a feedback mechanism that constantly optimizes the user experience.

Discover for iOS and Android, as well as the associated backend infrastructure for image processing and pattern recognition, were implemented by Futurecom (part of Y&R Group Switzerland) using the latest technology: Among other things, Apple's new programming language Swift and Microsoft's new open source framework ASP.NET Core were used. In addition, essential system components operate in the cloud.

Communication campaign

In addition to the development and implementation of the Discover function, Y&R Group Switzerland is also responsible for the accompanying communication measures, which are intended to familiarize Migros customers with the use of Discover. For this purpose, a film was realized as well as advertisements and various online and social media measures.

https://www.youtube.com/watch?v=/u2CLnms3PCM

Responsible at Migros-Genossenschafts-Bund: Hansueli Siber (Member of the General Management, Head of Marketing Department), Roman Reichelt (Head of Marketing Communication), Pascal Schaub (Head of Umbrella Brand), Philippe Stuker (Head of Digital Commuication), Philipp Bühler (Project Manager Digital Communication), Christina Gelmi (Project Specialist Umbrella Campaigns), Christine Dehning (Project Manager Digital Products), Simone Blaser (Project Manager Media) Florian Vogler (Digital Producer). Responsible at Y&R Group Switzerland: Andreas Widmer (CEO), Markus Gut (CCO), Bruno Rambaldi (CTO), Claus Bornholt (COO), Swen Morath (ECD), Thomas Bosson, Michael Gallmann (AD), Claudio Vögtli (UI/UX Experience Design), Diana Zberg (Graphics) Natasa Maricic (Text), Diaz Ordoño Jose Ignacio, George Ilies, Előd Hampel, Marcel Berberich, Jean-Baptiste Bernus, Fabian Bräm, Rigobert Mihle, Marc-André Bühler, Jiří Danihelka, David Suppiger (programming), Lukas von Wartburg (project management), Andrea Pramor, Urs Krucker (strategy), Elias Zurbuchen, Rafael Tucev, An Le, Fabrice Tobler (production) Mirco Fehr, Patric Jacquet (data management). Responsible at Shining Productions: Ari Zehnder (Director), Leonardo Sanfilippo, André Agustoni (Producer).