Maxomedia lets future ICT employees challenge the future

With "Challenge The Future", PostFinance has been drawing attention to itself as an employer for ICT employees since December. PostFinance ICT specialists play a central role in the interactive follow-up campaign.


The world is becoming more digital and also poses major challenges for the world of work. Specialists from the world of information and communications technology are in hot demand. To attract their attention, you have to come up with something special. The follow-up campaign for PostFinance, designed by Maxomedia, picks up ICT professionals in their world and lets them become part of the action themselves. The HR campaign positions PostFinance as an innovation-oriented employer where future ICT employees can prove their skills and actively shape the future.

ICT specialists are once again being challenged. Online banners and social media ads pose tricky quiz questions that have to be solved within a short time. By clicking on the question, users can solve it on the Landing page other tasks from the world of IT - which are now even more challenging. As in the launch campaign, the tasks from six different ICT areas were developed in collaboration with existing employees.

Live communication complements digital touchpoints

Potential future employees are also picked up in their world at the specialist events. At Swiss Testing Day, representatives of PostFinance invited ICT specialists to rise to the challenge. Further live presences will follow in the course of the year and thus ideally complement the digital touchpoints. The personal encounter offers the opportunity to generate leads. And maybe one or two of them will be so keen to take up the challenge again on the landing page after the trade fair.

Employees become ambassadors

On their own internal hub, PostFinance ICT specialists can also take on the tasks and submit new quiz questions. To do so, they are encouraged to act as ambassadors. "PostFinance is looking for tinkerers who, like Q - the mastermind of James Bond - are ready to help shape the future and make a difference together. Who better to report on where and how the real Qs work than the employees themselves?" says Tatjana Meichtry, consultant at Maxomedia on the strategy. If PostFinance's IT specialists want to present the company externally in the future, they will find a comprehensive ICT toolkit on the internal hub.

Leads gained, whether digital or on-site, are used for further direct marketing measures. PostFinance stays in contact with all participants through its newsletter. Following the quiz, users can subscribe to the company's job news. Those who achieve a top score are also invited to share their LinkedIn or XING profile with the bank or upload their resume.

Participants as representatives

The highlight is the competition. All participants will be entered into a draw for two three-day tickets to WebSummit 2017 in Lisbon, including flight, accommodation and spending money. The winners will become ambassadors themselves and report first-hand from the event. Exciting content for social media is guaranteed.

Nationwide campaign

The campaign will run for around six months and includes precise targeting and retargeting with web banners, sponsored posts on LinkedIn and Facebook, and carousel ads on the platform of the same name. The landing page forms the central digital hub. Various PR and PPR measures, such as public reports on and in trade media, repeatedly draw the target group's attention to the topic. The campaign runs nationwide in German, French and Italian.

Responsible at PostFinance: Urs Mordasini (Project Manager Communications), Flavio Dal Din (Project Manager HR Marketing Renate Schoch (Corporate Communications). Responsible at Maxomedia: Antonia Bekiaris (Concept/Text), Franca Eggli (Screen Design), Christoph Gerber, Dominique Oswald (Graphic Design), Christian Stampfli (Technical Manager), Philipp Gfeller (Frontend), Stefan Kiener (Backend), Laura Kistler (Content), Tatjana Meichtry (Consulting and Project Management). Media agencies: Havas Media and Webrepublic.

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