Seed shows how the Post makes life easier for customers
Seed conceived and realized the new brand film for Swiss Post.
Swiss Post has revised its brand strategy based on changing customer behavior. To do this, it has developed a vision of how customers should experience Swiss Post: "My Post puts everything in motion to make my life easier - when, where and how it suits me." This postal experience is the essence of the new brand film.
The film uses a dynamic parallel montage to tell the stories of four customers whose lives are made easier by Swiss Post. Seed developed and realized the film in close collaboration with Swiss Post.
The film is used in the context of presentations, events and online, towards external and internal target groups.
Responsible at the post office: Ana Ingold, Michael Eberle (Project Management), Marc Hadorn (Head of Brand Management), Christina Buck (Head of Brand Management and Marketing Communications). Responsible at Seed Audio-Visual Communication: Daniel Leuthold (director), Stephan Fallucchi (cinematographer), Wolfgang Weigl (editor), The Simple Parade (music), Walter Rohrbach (voice recording and sound mixing), Simone Krebs and Claudio Garovi (production management), Felix Courvoisier (producer).
