Info campaign for the launch of Switzerland at the weekend
Sunday begins on Saturday. This is the motto under which AZ Medien launched Schweiz am Wochenende in March 2017. Renzen provides the campaign for this.
Switzerland's first weekend newspaper is the successor to the previous Schweiz am Sonntag and will in future appear as a newspaper for two days already on Saturday. The Aarau agency Renzen Communications has implemented an information campaign for the launch, which focuses in this first phase on the factor "Having more time - namely two days instead of one day". With striking, typographically implemented messages such as "More time for your own opinion", the key benefit of the new weekend newspaper is made clear. The message ends in each case on a "landing word" which, in addition to the newspaper's pack shot, takes up a content-related journalistic component (context, opinion, decision). In keeping with the theme of two days, the corporate colors of AZ Medien (blue / white) are played with in a dual manner.
Posters F12 and F200, ePanels as well as advertisements and web banners in various formats were implemented. Spots for radio and TV will follow in a next step. An image campaign is also planned after the product launch information phase.
Responsible at AZ Medien: Zaira Noro (Head of Marketing); Dietrich Berg (Managing Director Newspapers); Patrik Müller (Editor-in-Chief Schweiz am Wochenende and AZ Nordwestschweiz). Responsible at Renzen Communications, Aarau: Leo Gesess (CD/Art); Hanno Lietz (CD/Text); Ralf Kostgeld (Managing Director Creation); Frédéric Renzen, Dieter Zobrist (Consulting).
