"It takes two"

On Thursday, the new media agency CS2 launched its #ItTakesTwo campaign to celebrate 20 years of good collaboration.

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The common saying "it takes two" perfectly expresses how important the interplay of a partnership between an agency and its clients or partners is for the success of a project.

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Iconic images that are part of the collective consciousness were selected for illustration: From the fall of man in the Bible to the most successful film franchise of the present day. "Sometimes you have to use a grand gesture to illustrate something very simple," explained Dani Kalt. You and me - reduced to the essentials: Icons.

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Customers, partners and employees enjoyed an appealing program in the lecture hall of the Kunsthaus Zurich: CEO Dani Kalt gave a short presentation explaining the development of the idea, peppered with anecdotes from 20 years of CS2.

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Duo Blush provided the musical backdrop. The guests were challenged during the aperitif: They were allowed to imitate the great couples of history while posing and add their own suggestions to the collection of icons.

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