The hottest newcomers
McDonald's French fries are legendary. Now come the Fun Fries and the new 360° campaign by TBWA\Zurich under the motto: "They've got something!"
French fries are one of the most popular products in the McDonald's range. They will probably soon become even more popular: because with cheese sauce and bacon or guacamole and tomato salsa, they now literally have even more going for them. That's exactly what TBWA\Zurich is staging in a campaign with six films for online and cinema. These are flanked by posters, advertisements and online banners. The campaign starts on February 20, 2017.
Responsible at TBWA\Zurich: Bruce Roberts, Manuel Wenzel, Stephanie Seematter, David Voges (creation); Anna Magnaguagno, Martin Schlatter, Danijel Sljivo (consulting); Tobias Jean (digital); Agnes Meier, Martin Baumann, Toni Rubera (production). Film production: Jingle Jungle (sound), On line Video 46 (editing). Photo production: S+K Advertising Photography (photo). Responsible at OMD Switzerland: Adrian Thomann, Larissa Hottinger.
