Megura creates image campaign for Mettau Valley
Rush hour? Playstation? Burnout? All this also exists in the municipality of Mettauertal - but in a slightly different way.
Embedded in the tranquility and idyllic landscape, everyday terms with a majority of negative connotations suddenly take on a positive meaning. Here, no one is in a hurry, here people don't get lost in the virtual world, and here no one burns out. Despite a central location, this young community in Aargau is often somewhat forgotten. That's why the Megura agency was commissioned by the municipal council to design a holistic location marketing campaign. The task of the advertisers from Wettingen was clear: to promote awareness of the Mettau Valley and to emphasize its rural character without appearing staid.
The three subjects designed by Megura reflect the qualities of the Mettau Valley with a slight wink. A gentle social criticism is intended to provoke thought.
The campaign consists of posters, advertisements, transport advertising and postcards. In addition, Megura has completely redesigned the corporate identity and created a new website with people, property and news management.
