Evoq implements the USR III campaign for Swissmem
With a large-scale political campaign, Evoq wants to help the Association of the Swiss MEM industries win more YES votes in the February 12 vote on Corporate Tax Reform III.
With the aim of explaining a complex voting issue in a comprehensible way, Evoq designed and implemented a poster and ad campaign for Swissmem with great publicity. The approximately 500 posters can be seen at strategic, "hand-picked" locations throughout Switzerland. Media planning took place in collaboration with ZipMedia.
There are 14 different poster versions in three languages (DE/FR/IT), geared to the MEM industry and placed in the immediate vicinity of the company. "This allows us to efficiently reach Swissmem employees as the primary target group and avoid wastage," explains Evoq partner and mandate manager Adrian Schaffner.
Corresponding trade magazine advertisements in the same design show personalities from the business world as well as Swissmem representatives. The ads are supplemented with short statements arguing for a "YES" vote. The testimonials from the ads also appear in the web-ready short films produced by Evoq and Visual Productions.
Closing the loop, Evoq Labs' proprietary Websitewhich serves Swissmem as a campaign platform. Among other things, the website offers news, facts, case studies or online ordering options for campaign material such as postcards, posters or banners. The TYPO3 CMS used offers Swissmem the possibility and advantage of managing several websites on one platform.
