FCB Zurich creates eight visuals for Coca-Cola
Coca-Cola reinvents itself. Brand ambassadors Xherdan Shaqiri, Stress, Alexandra Maurer and Zoë Pastell are making sure Switzerland knows that with FCB Zurich.
The four variants Coca-Cola Regular, Coca-Cola Light, Coca-Cola Life and Coca-Cola Zero are now united under a one-brand strategy. The aim: consumers should not have to feel committed to one particular Coke, but should be much more flexible in switching back and forth between the different variants - depending on the situation, mood and desire.
To promote the new appearance in Switzerland, FCB Zurich created eight visuals and drew on a concentrated load of Swiss celebrities: Professional footballer Xherdan Shaqiri, rapper Stress, presenter Alexandra Maurer and blogger Zoë Pastell. The ambassadors are each shown in two situations typical of them, enjoying a Coca-Cola of their choice. A conscious decision was made not to assign an Ambassador to a specific Coca-Cola variety. The theme of Swissness is subtly conveyed with colors and the ambience.
Responsible at Coca-Cola Switzerland: Thomas Portenseigne (Marketing Manager Switzerland); Robert Percze (Senior Brand Manager Sparkling Switzerland); Matthias Schneider (PAC Manager Switzerland). Responsible at FCB Zurich: Flavio Meroni (Creative Director); Olivia Schläpfer (Art Director); Dominik Brülisauer (Copywriter); Cécile Hudgins (Consulting); Emanuel Büchler (Content Development Film); Hanspeter Schneider (Photography); Visualeyes International (Production Photography); Stephanie Wencek (Retouching).
