North Face promotes heating solutions for Säntis Energie

The task was to promote the "heating solutions" business unit. The North Face is known for different ways of looking at things, so the agency didn't want to simply show a boring wood-burning stove indoors in a warm living room. Deliberately, the region should be in the foreground to show also the solidarity of the people around the Säntis. In several meetings, the approaches of the creatives were discussed with the client and the message was aptly packaged. As core elements, the subjects show authentic outdoor heat sources in connection with people, surrounded by mountainous Alpstein landscape.

In an initial shoot, three subjects were created that are now being used cross-medially and are meeting with a lively response. To name a few examples, these are F12 posters at mountain stations, trade fair walls, newspaper ads, rear advertising on public transport and digital advertising on buses. "The positive feedback shows us that we have hit the consumer's taste exactly. The subjects are being looked at, there is lively discussion and philosophizing about where the picture was taken," says the managing director and creative director, who was responsible for the elaboration on the agency side.

Responsible at Säntis Energie: Fabian Ruoss (Head of Marketing), Mirjam Vetterli (Marketing Coordinator), Marc Zysset (Managing Director). Responsible at Nordwand: Silvan Widmer (Owner & Creative Director), Photography: Holger Jacob, Lucerne, Image retouching: Killian Neddermeyer, Hamburg.