New campaign by Contexta for Swisslos
With the campaign "Hier jasst die Schweiz.", Contexta is whetting people's appetites for online yachting.
Jass is a popular sport: In Switzerland, there are currently about 3.5 million active Jasser. With the new campaign for Swisslos, Contexta promotes the online platform Jass.ch and shows that friendly encounters among passionate Jassers can also take place on the Internet.
A TV and online spot humorously illustrates how diverse Switzerland's Jass community is and positions Jass.ch as Switzerland's new Jass center.
In order to reach online-savvy gamblers, Contexta also relies on digital measures. Programmatic advertising and retargeting are used to target potential users who are looking for an entertaining, fun and user-friendly pastime. The Jass.ch portal is the largest Jass platform in Switzerland. Here you can play immediately. If you want to use all the functionalities of Jass.ch, you can easily open an account for free.
Responsible at Swisslos Intercantonal National Lottery: Rolf Kunz (Head of Marketing & Distribution); Markus Fischer (Head of Product Management Lottos & Entertainment); Cornelia Bürki (Product Management Lottos & Entertainment); Lukas Rütti (Product Management Lottos & Entertainment). Responsible agency: Contexta.
