Innovative website implemented for Swiss Txt
Swiss Txt is repositioning itself as a multimedia competence center for digital media, video streaming and access services.
At Swisstxt.ch the entire know-how and expertise is to be made visible. The focus is clearly on storytelling around the successes of their customers, digital transformation and the use of videos for companies. The new appearance of Swiss Txt is extremely striking and presents the company in a modern and confident way. Early on, Erdmannpeisker therefore involved its online partner Campfire to ensure that this repositioning was also reflected in the new website.
Campfire then conceived and designed an innovative corporate website. Through Responsive Web Design, a high standard of usability (accessibility with Level AA certification by the access-for-all foundation) and multimedia content, the new online presence offers the highest level of entertainment on any device, whether in the office, at home or on the road.
Campfire's development team has relied on the user-friendly open source CMS Umbraco. This gives Swiss Txt complete freedom in editing the website thanks to the grid editor, which allows each page to be designed separately, very easily and according to individual needs. Newly, due to the flexibility of the CMS and the easy integration of external content (tweets, events and more), the website can be updated with a few clicks, living up to its reputation as a digital navigator.
Besides the high demands on the backend of the new corporate website, a high findability on Google is important. Therefore Campfire took care of the technical and content-related search engine optimization.
Responsible at Swiss Txt: Julien Kurt (Head of Communication & PR); Alexandre Witschi (Multimedia Specialist and Graphic Designer); Sloane Wolff (Multimedia Specialist and Graphic Designer). Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (overall responsibility); Patrick Fawer (AD); Rainer Neusius (consulting). Responsible at Campfire: Damian Kunz (conception and consulting online); Dirk Unger (CD and creation online); Jessica Jakob (testing and coordination); Noémie Viatte (development frontend); Patric Martin (lead development frontend and backend); Pius Caduff (development frontend and backend).
