Obi also brings "Modern Jobs" to the radio
Obi brings its award-winning "Modern Jobs" campaign to radio.
As in print and out-of-home, the many new professions that society has spawned are scrutinized. The jobs are usually incredibly complex and difficult to grasp. The degree of bizarreness that some of today's jobs can even reach is also made clear by the radio spots designed by Jung von Matt.
In the spots, the job profiles of different person are presented. The profiles are taken from real LinkedIn and Xing advertisements. The serious presentation of the grotesque jobs ensures that the spots lead to Obi's main message with a good dose of humor: Do something tangible again!
Responsible at Obi: Erwin Maienfisch (Director Marketing, Sales and Expansion); Vildan Gürsoy (Supervisor Creative & Media). Responsible at Jung von Matt: Pablo Schencke (Creative Director); David Hanselmann (Art Director); Johannes Raggio (Copywriter); Fiona Gottwald (Consulting). External partners: Jingle Jungle; Horst Warning (speaker).
