Max Küng & Co. in top form
The content campaign ausschalten-auftanken of the Swiss Insurance Association has been running for about two years and invited to a reading in the paper hall Sihlcity in mid-November.
The content campaign ausschalten-auftanken of the Swiss Insurance Association has been running for about two years and invited to a reading in the paper hall Sihlcity in mid-November.
Max Küng, Yonni Meyer and Linus Reichlin read their columns from this year's campaign wave and repeatedly caused great laughter in the audience with their stories. A brilliant Hannes Hug as moderator led the 200 guests through the evening in an amusing and anecdote-rich manner. Finally, he presented "Work in Progress No. 2", the book of columns with all the stories of the year. Written by Milena Moser, Doris Knecht, Jürg Halter, Michèle Roten and the authors already mentioned. (On Switch-off-refuel.ch both the first and the second book of columns can be ordered).
Responsible at SVV: Heinz Roth (Head of Prevention and Health Promotion SVV). Responsible at TBD: Susan Bosshard (overall responsibility), Eggert+Friends (event organization).
