Pastorini web store and campaign
Matter Gretener Lesch redesigned the web store for Pastorini Spielzeug and developed a matching campaign.
With over 10,000 high-quality products, Pastorini Spielzeug has the widest range of sensible children's toys in Switzerland. This unique range can be found not only in the 425-square-meter store in Dübendorf, but now also in a completely revamped webshop at Pastorini.ch.
The webshop was designed and realized by Matter Gretener Lesch in collaboration with Goldbach Interactive Vienna. Modern, emotional and user-friendly, the new online presence is optimized for mobile, tablet and desktop. Particular attention was paid to sophisticated search and filter options that make finding gifts an experience. In addition, perfect synchronization makes it possible to shop successively with different devices - the shopping cart always remains filled when switching between mobile, tablet and desktop.
Matter Gretener Lesch not only provided the fresh design for the webshop, but is also promoting it with a poster campaign. The three subjects each show a toy that was ordered online and is now on its way to the recipient. In keeping with the headline: "We also come to you: pastorini.ch".
Responsible at Pastorini toys: Christa Pastorini, Felix Schumacher (owner), André Nyffeler (management). Responsible at Matter Gretener Lesch: Peter Lesch (Strategy), Daniel Matter (Creative Direction), Dominik Imseng (Text), André Schmid (Art Direction), Gianluca Marques (Graphics), Verena Knof (Consulting). Responsible at Goldbach Interactive Vienna: Michael Wippel (Managing Director), Aleksander Oczos (Head of Digital Presences). Photography: Jonas Kuhn.
