One drinkers lie in the streetcar
Basel West moves Einfränkler to the center of attention for Banque CIC on the subject of pension provision.
Banque CIC is the only Swiss bank to offer an individually selectable fund mix from five different providers for 3a retirement savings. For more than ten years, the bank has offered one of the best interest rates on 3a retirement savings. Basel West has further developed the campaign with the gold-plated franc.
On the landing page Save securities.ch investors can find out in just a few steps which mix of a total of 26 pension funds best suits them and what additional return they can expect. A short explanatory video visualizes the aspects that retirement savers should pay attention to when choosing 3a funds.
Advertisements, customer mailings, shop windows and other promotions are used to publicize the event. In addition, the entire interior of a Basel streetcar was rented for the promotion: Various arguments for saving securities can be read on ceiling elements, on the window and on the wall. On the backrests, passengers are asked to look at their seatmates and think about retirement planning. On the floor, a handful of Einfränkler were stuck on for the first ride.
Responsible at Banque CIC (Suisse): Sebastian Comment; Seline Schwab. Responsible at Basel West Corporate Communications: Thomas Aerni, Markus Siegenthaler (consulting, concept, text); Manuel Bürli, Stefan Wengenroth (design); AHA! Videos (explanatory film); Alixon (programming).
