24 new millionaires wanted

In the latest TVC for the million-dollar lottery ticket, Swisslos and Erdmannpeisker simply stage the "nice present" right down to the twelfth hour.


In addition to the Christmas TV spot, the Million Raffle is also being advertised 360° this year with posters, ads, classic POS media, and promotions in shopping centers. The key visual in typo form is used cross-medially on all channels.


To announce the 24 winning symbols, short commercials were staged and aired daily on Blick's Facebook page and on Passenger TV.


Responsible at Swisslos Intercantonal National Lottery: Rolf Kunz (Head of Marketing & Distribution), Marco Bacchetta (Head of Product Management Lots), Patrick Weisskopf (Product Management Lots). Responsible at Erdmannpeisker: Gabriel Peisker, Sybille Erdmann (overall responsibility); Patrick Fawer (concept and art direction); Selina Helbling, Dunja Anken (consulting); Jenny Ziörjen, Refael Blatt (media design). Responsible at Markenfilm Switzerland: Florian Studer (production); Alex Eslam (direction). Tamer Ruggli (direction short spots), Spool (promotion), Mediafactor (media planning).

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