Cheat yourself smart
Match Communications created a Christmas campaign for cult student magazine Spick.
"Spick makes kids smart" - the well-known school magazine proves this eleven times a year, with its carefully prepared colorful mix of entertainment, knowledge, games and fun. For children and young people who love to read, a Spick subscription is therefore still a very sensible Christmas present.
Match Communications has presented the pleasure of cribbing in a Christmas setting in a surprising way, both visually and acoustically. The student magazine, including a free friendship book, is presented as a desirable Christmas gift.
The campaign includes a spot shown on regional stations in German-speaking Switzerland and in cinemas, a radio spot, print ads, eBoards in train stations in Zurich, Bern and Basel, and an online campaign with spots on YouTube and Facebook, as well as content on Facebook and banners on various networks.
The campaign runs until December 24 and has already generated a gratifying number of subscription orders, according to the statement.
Responsible at Künzler Bachmann Verlag: Roger Hartmann (Publishing Manager Spick), Andreas Knöpfli (Online Manager). Responsible at Match Communications: Michaela Dominguez, Christian Staub.
