Presented: graubündenVIVA" sub-brand
Interbrand develops the design and brand strategy of "graubündenVIVA". On Friday, the sub-brand was presented.
Graubünden, like any other region, is exposed to an increasingly tough competitive situation. By focusing on the cross-industry and cross-regional brand strategy "NaturMetropole", "graubünden" has created the basis for successfully competing with other regions. The way there leads through profile projects that change and expand the perception of the region. With "graubündenVIVA. Genuss aus den Bergen." a first project is now at the start.
For the design of "graubündenVIVA" and the brand strategy behind the sub-brand is the responsibility of the brand consultancy Interbrand, which had already developed the brand "graubünden". Based on the strategic positioning of "graubündenVIVA" developed by Quant, Interbrand has developed a brand strategy for the unique, multi-year project in Switzerland to strengthen Graubünden as a location via the theme of nutrition and culinary arts, and to market the region as a center of gourmet culture.
"graubündenVIVA" are responsible for: Gieri Spescha, (Project Manager Brand, Graubünden Ferien); Ivo Haldner and Andreas Bärtsch (Author Team "graubündenVIVA"); Quant; Andreas Rotzler (Chief Creative Officer, Interbrand Switzerland/Central & Eastern Europe).
