Reaching for the stars with Allianz

During the Christmas season, Allianz lets the Swiss population participate in its numerous sponsoring and partner activities and launches the online advent calendar "Allianz Stars" for the second time. For this purpose, Freundliche Grüsse created the concept, which differs from the usual implementations in terms of innovation and interaction.

Allianz Stars" turns the Advent calendar into a nightly starry sky, with attractive prizes from the various sponsoring and partner offers behind each of the 24 constellations. Starting on December 1, the microsite invites visitors daily at Alliance-stars.ch for a dreamy web experience and is promoted with corresponding posts on Facebook and Instagram.

After last year's great success with over 27,000 entries, the online Advent calendar is being launched for the second time. In addition, Freundliche Grüsse is designing various digital measures for Allianz in the areas of experience and performance.

Responsible at Allianz: Claudia Staub (Head Digital Customer Interaction & Ecosystems), Sebastian Adam (Senior User Experience Manager, Digital Customer Interaction & Ecosystems), Corina Schmid (Social Media and Community Manager). Responsible at Friendly regards: Pascal Deville, Nadine Mojado, David Elmiger, Res Matthys, Cornelia Vecellio (creation), Christian Haueter (consulting). Responsible at Factor Four: Alen Krummenacher, Marcel Imper, Stephan Langenegger (programming).