Empty plates for full Spiga restaurants
There are over 80 Italian restaurants in Zurich's Kreis 4 district alone. If you want to impress, you not only have to cook well, but also stand out.
The first campaign for the uncomplicated Italian restaurant playfully expresses the new positioning. Made Identity Löwenstrasse in Zurich was commissioned by Spiga Ristorante - a company of the SV Group. "This is what good pasta looks like", Spiga presents to its guests. But it only shows what remains of a really tasty meal ... The subject awakens the "Gwunder" and invites you to discover your own favorite Italian classic. The subjects are placed in the immediate vicinity of the restaurant via poster sites, flyer campaigns and geo-targeting in online advertising. Additional incentives are provided by attractive promotions and a photo competition.
Responsible at SV Group: Isabel Gherbal (Marketing Communications Director); Florian Dübendorfer (Operations Director Restaurant) and Dana Staffiero Donzé (Marketing Consultant). Responsible at MADE Identity: Adrian Glatthorn (Creative Direction); Dieter Hofmann (Concept/Text); Catherine Schubiger (Design); Christoph Elhardt (Consulting). Photography: Jonas Kuhn. Media planning: Adisfaction.
