Since September, words have been rolling around the country on the yellow containers of Swiss Post, underlining thanks to whom everything gets to the right place as quickly as possible in this country. Now the whole of Switzerland is being called upon to make a contribution to the website. Post.ch/wordplay for their place. That is, to match the name of one's place with an object that can be sent there by parcel.
The competition, which is currently being advertised in post offices and online, received over 7,000 suggestions in the first ten days alone. A jury from Swiss Post will then select the 25 best place names, which will soon travel through Switzerland on a container. As an additional incentive, the suggestions with the most votes will receive Postshop vouchers worth a total of 5,000 Swiss francs.
Responsible at PostLogistics: Ruth Mathias (Head of Communications); Martin Gonzenbach (Head of Marketing Communications); Karin Krummenacher (Project Manager Marketing Communications); Sascha Jäggi (Digital Manager Marketing Communications). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD); Christian Bircher (CD); Bastian Otter (text), Dominik Zekar (graphics); Fernando Gort, Elisa Stahel (consulting). Online implementation: Cubera Solutions: Sandra Simon, Mario Venturini, Michael Fretz.