The alarm poster
Alpha 245 created an eye-catching poster for Anliker Alarm in collaboration with Clear Channel Switzerland.
In the dark season, the burglary rate rises again significantly. Time to review the security of your own home. Anliker Alarm has been advising business and private customers on security for years, designing customized solutions and building effective security systems.
The fact that security products can be advertised in a humorous way was proven by the Alpha 245 agency together with Clear Channel Switzerland. And it did so with a loud "alarm poster".
An illuminated poster with siren and motion detector was installed in a prime pedestrian location. This not only warned visually, but also sounded an alarm in the high double-digit decibel range as soon as a passerby approached the poster site. During rush hour, the alarm poster not only caused astonished, amazed and dismayed faces, but also many amusing situations.
Anliker Alarm had already attracted attention in 2014 with the surprising poster installation "Window of Opportunity", which even landed on the shortlist of the Cannes Lions Festival.
