Performance campaign for peer-to-peer lending

Performance-oriented offline and online measures as well as TV and DOOH advertising are used as part of a campaign design specifically geared towards start-ups.

Fintech company CreditGate24 has commissioned Goldbach Interactive with digital marketing measures. The overarching objectives are to further publicize the credit platform and generate additional loan applications and new investors. GBI is supporting CreditGate24 with creative services as well as TV and DOOH marketing from initial user contact through to conversion.

The mobile-optimized display performance campaign runs over a period of several months. With the programmatic purchase of relevant user contacts, the ongoing analysis and optimization as well as the synchronized and also performance-oriented TV and DOOH advertising, GBI guarantees an optimal use of funds. The specially produced commercials are also geared towards the requirements of performance marketing. The advertising material is designed to appeal to both SMEs and private individuals. The campaign is accompanied by various SEO measures and ongoing conversion optimization.

The performance campaign has been running very successfully since August 2016. This is also confirmed by Christoph M. Mueller, CEO and founder of CreditGate24: "The positive effects of the campaign are clearly evident. Thanks to the ongoing campaign optimization, we have seen increasing traffic on the website and a significant increase in loan applications, which is why we will continue the campaign."

The highly automated CreditGate24 platform brings borrowers together with private and institutional investors and offers transparent, scalable loan processing. The Swiss company was founded at the end of 2014 and operates exclusively online.

Responsible at CreditGate24: Sybille Zimmermann (Senior Marketing & Communication Manager).Responsible at Goldbach Interactive (Switzerland): Ralf Wöstenfeld (Head of Sales), Oliver Kuhn (Consultant), René Schoedon (Head of Digital Creation & Production), Torsten Schallmaier (Senior Copywriter / Concept Designer), Benedict Ritschel (Rich Media / Frontend Developer), Sandro Kohler (Senior Art Director Motion Picture), Martin Radelfinger (Business Development & Innovation), Berna Möhrke (Consultant SEO), Henrik Hefelmann (Specialist SEO / Digital Analytics), Silvio Schneider (Head of Conversion Optimization & Web Analytics), Bettina Frey (Consultant Conversion Optimization).