VBZ bring Zurich closer together
Ruf Lanz has created a new campaign for VBZ.
The streetcars and buses of VBZ connect traditional Zurich with the up-and-coming new quarters such as Zurich West. Thanks to the good connections, everything is closer together. Ruf Lanz shows this in the latest motif of the award-winning VBZ campaign. The result is an imposing skyline that unites the old and the new Zurich, with iconic buildings such as the Opera House, Primetower, Grossmünster and the Freitag container tower. The unusual view of Zurich makes for eye-catchers on ads, posters, driver backboards, and in social media (Facebook, Twitter, Instagram).
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Elina Fleischmann (Deputy Head of Corporate Communications), Silvia da Silva (Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Grit Wolany (Art Direction), Laura Hofer (Graphics), Florian Birkner, Markus Ruf (Text), Pascal Trütsch, Anita Roth (Consulting). Photography and image editing: Rico Rosenberger.
