Light off, spot on
Matter Gretener Lesch provides communications support for the Swiss Cup Zurich 2016.
n Sunday, the world's gymnastics elite will meet at the Swiss Cup Zurich in the Hallenstadion to compete in an exciting pairs competition. In addition to countless spotlights, the communication measures of Matter Gretener Lesch also put the athletes in the center of attention at this gymnastics event.
The visual concept should express the dynamics, aesthetics and precision of the artistic gymnasts and authentically convey the unique ambiance in the darkened Hallenstadion. The independent design concept runs through all touchpoints: from posters to advertisements, brochures, flyers and manuals to signalization, staff clothing, car lettering, nameplates and stationery.
Responsible at the OC Swiss Cup Zurich: Sandra Hochstrasser (General Secretary). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Gianluca Marques (Graphics), Marcus Gretener, Verena Knof (Consulting). Photography: Christof R. Schmidt. Image processing: Matter of opinion. Print: Printing Center, MT Poster Printing, Optimo.
