Happy pharmacists
Waris Pharma is the first all-inclusive administration solution with an administration flat rate for pharmacies with three to four workstations. The launch campaign lets happy pharmacists speak for themselves and relies on precise targeting of the target group.
More efficiency, less costs: Thanks to Waris Pharma, pharmacy operators can save money and effort. The all-inclusive management solution for pharmacies with three to four workstations combines hardware and software. A revolution in the industry - especially because Waris Pharma's solution can be individually configured online and is rented instead of purchased on a monthly basis.
Maxomedia designed and implemented the campaign for Ofac Group to publicize the new product of its company Waris. Various advertising media communicate the advantages of Waris Pharma in a nationwide campaign and make the innovative management solution palatable to pharmacists. The digital hub is the website warispharma.ch. Customers can order their suitable package there.
An independent visual world was developed for the appearance, which clearly differentiates Waris Pharma in the industry. The key visuals illustrate the product benefits with a modern visual language. The piggy bank in corporate orange underlines the low price as a visual bracket.
In addition to the website, banner and print ads in trade media, the measures include a two-stage mailing, various PR and content measures, and special retargeting of website visitors and mailing subscribers.
Responsible at Waris Pharma, c/o Waris / Ofac Group: Carlos Sanchez, Marc Rothermann (Communications). Responsible at Maxomedia: Simon Muster (overall responsibility); Tatjana Meichtry (project responsibility); Manuela Bolzli (consulting); Reto Schild (CD); Daniel Rödel (AD); Antonia Bekiaris (text/concept); Stefan Cecere, Christoph Gerber (design/graphics).
