Direct Cases
This is the third time that the agency at the airport has staged the most exciting direct cases for Swiss Post.
Swiss Post is working across the board to ensure that agencies and advertisers do not forget to include effective direct mailings in their campaigns. As part of this initiative, the agency at the airport has implemented the "Direct Cases" booklet with outstanding case studies for the third year in a row. It features national and international award-winning cases - each year on a different overarching theme.
The 2016 edition focuses on cross-media and the integration of direct mailings in cross-channel campaigns. Accordingly, the analog content in the booklet will also be extended digitally. "DirectCases" is made available free of charge, interested parties can download the booklet from Post.ch/directcases order
Responsible at Post CH, PostMail: Sabrina Aeby (Marketing Communications Specialist), Manuela Künzle (Direct Marketing Services), Daniel Schönmann (Direct Marketing Services). Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting/Text), Julia Lüchinger (Coordination).
