Fresh appearance for Fitness for Kids

Ferris Bühler Communications gave the national Fitness for Kids program a fresh look for its tenth anniversary. For a decade now, the Fitness for Kids program, founded by world-renowned fitness and nutrition expert Franco Carlotto, has been teaching Swiss primary school children about exercise and healthy eating. Around 50,000 kids have taken part to date.

Ferris Bühler Communications has been looking after Fitness for Kids in all marketing and public relations matters since this summer. For the anniversary, the Baden-based storytelling & content agency implemented a complete rebranding of the brand.

In addition to a new appearance, the claim "Respect your body. Move your body. Feed your body." was developed. Furthermore, the program under Fitnessforkids.ch a new website. In addition, an anniversary event was held with sponsors, partners, media and prominent ambassadors.

In collaboration with the presenting partner Lidl, Ferris Bühler Communications has also implemented a poster campaign. The subject - a healthy apple burger with the new claim - can currently be seen in front of all Lidl stores throughout German-speaking Switzerland.

Responsible at Fitness for Kids: Franco Carlotto (Founder). Responsible at Ferris Bühler Communications: Olga Cudakova (Art Direction); Annina Steffen (Project Management); Ferris Bühler (Consulting). Web design: Resign/René Grob. Photography: Ellin Anderegg.